Business plan Case Study Example | Topics and Well Written Essays - 2500 words

Business plan - Case Study Examplehopes to be a competitive success in providing alternative exercise environments.Shapes has a mission To be the foremost leader in alternative exercise and personal therapy, providing a combination of in-house exercise equipment for the heavy-set or health-conscious consumer who does not necessarily enjoy working out in large gym environments. Shapes recognizes that large competing gyms can be intimidating to consumers with average to heavy-set body frames, particularly when comparing to more developed customers with better physiques, therefore Shapes is the solution. Shapes will provide in-house massage therapy from a reputable and qualified massage therapist, offering everything from aromatherapy to deep abrupt massage treatments. Shapes also provides a variety of exercise equipment, on an hourly or monthly membership basis, thus giving consumers options and flexibility in the tycoon to schedule exercise or conduct spontaneous, walk-in use of Sh apes equipment.Shapes will be a local success due to the limited volume of contender specializing in alternative exercise and therapy. Additionally, there is a growing trend in consumer behavior toward healthy eating and exercise as part of a balanced lifestyle habit, therefore making our desired target markets more dedicated and focused toward exercise. Shapes is a relatively low cost model, in call of operating expenses, therefore the majority of sales are retained as profit.Growth rate in this industry is quite favorable as consumers of many another(prenominal) different demographics have become focused on using exercise as a means to enhance lifestyle and personal health. These trends are noted in the national business focus reducing saturated fats and offerings of healthier food options, and Shapes can capitalize on these social trends by using advanced(a) marketing to appeal to this new lifestyle focus. Curves, a like competitor on this market, has found massive success w ith their